The Equitable Medicaid and Clinical Research team had a meaningful engagement with H.E. Svein Baera, Ambassador of Norway to Nigeria, as preparations continue for World Cancer Day, also known as The Big Walk, scheduled for February 4th, 2026. The event carries the powerful message: “Cancer no be king.”
During the meeting, Ambassador Baera shared a deeply personal story about losing his wife to cancer. His openness set a reflective tone for the discussion and highlighted the urgent need to raise awareness, provide support, and strengthen cancer care in communities across Nigeria.
The team presented the objectives of The Big Walk, emphasizing education, early detection, and mobilizing communities to take proactive steps in fighting cancer. Ambassador Baera expressed solidarity with those affected and praised initiatives like The Big Walk for bringing people together in support of patients and families.
The discussion was productive and heartfelt, exploring ways to increase public awareness, improve access to care, and build partnerships that can make a real difference. Ambassador Baera’s personal experience added weight to the conversation, reminding everyone present of the human side of cancer and the importance of empathy, community support, and action.
Equitable Medicaid and Clinical Research expressed sincere gratitude for the warm reception and the ambassador’s willingness to engage in an open and insightful discussion. The team said such interactions strengthen collaborations and inspire efforts to reach more communities with information, resources, and hope.
As February 4th approaches, the organization is focused on making The Big Walk a meaningful platform for education, support, and solidarity. Meetings like this reinforce the message that cancer may be common, but with awareness, compassion, and action, it does not have to rule lives.
