Our brand is a representation of our commitment to fostering equitable healthcare solutions. To maintain a cohesive and impactful brand identity, please adhere to the following guidelines when using our brand assets.

Logo Usage Guidelines:

• Always use the approved Equitable Medicaid and Clinical Research logo without alterations.
• Maintain sufficient clear space around the logo to ensure visibility and impact.
• Use the logo in its original colors; do not modify the colors or proportions.

Color Palette:

Our brand colors reflect our values of compassion and integrity. Please use the following color codes in your materials:

• Primary Blue: #00529B
• Secondary Green: #4CAF50
• Accent Orange: #FF5722

Typography:

• Headlines: Ubuntu (Bold).
• Body Text: Ubuntu (normal)
• Logo font : Aero
• Logo Tagline: Relate

By downloading and using our brand assets, you acknowledge and agree to adhere to the provided guidelines.